GEO-Sense Footfall Analytics

Footfall analytics in real time, what more could you ask for? GEO-Sense is much more than just counting Footfall.

GEO-Sense brings to you data not yet seen by conventional Footfall cameras or counters. capturing, storing,
recalling, monitoring visitor movement and differentiating between new and repeat visitors, giving you a unique
insight not only on visitor Footfall, but also invaluable information on visitor dwell times and how often they visit your venue.

GEO-Sense Footfall Mobile view
GEO-Sense Footfall Mobile view

Designed to help towns, cities and retailers really understand visitor information 24/7 using technology that
can actually differentiate between new and repeat visitors. GEO-Sense can track all WiFi enabled devices, save the data and deliver analytics in real time, any time.

GEO-Sense is also responsive and 100% mobile compliant meaning not only will you have access to all the footfall data you need while in the
office but you can take it on the move with you and access all the reports on your mobile or tablet.

Based on a proprietary system designed by ourselves GEO-Sense is
capable of associating a unique ID to individuals, this unique approach to footfall allows us to provide a wealth of reports providing the type of
information YOU want.

The Dashboard

The Dashboard provides a quick overview using the following reports

Donut Reports
  • Number of visitors during the last 7 days
  • Number of visitors for the previous 7 days
  • Average dwell time
  • Number of visitors today, split by New V’s Repeat
Main Widgets
  • Number of visitors during last 30 days shown as a plot chart
  • Current number of visitors (updated every 30 seconds)
  • Visits per day, last 7 days V’s previous week
  • Last 7 day stats 9 Pie chart (includes total per day, total per week and percentage of day compared to full week)
  • Average number of visitors per hour
  • Average dwell time

Comparison Charts

The comparison charts allow you to compare footfall traffic against other dates all on a single page. We offer two types or reports, Fixed dates and Custom Dates.

Fixed Date reports
  • Current week V’s previous week Vs current week last year
  • Current month V’s previous month V’s current month last year
  • Current Year, V’s previous year
  • Visitors per day based on – Current Week V’s previous week V’s current week last year
Custom Date Reports
  • This report is split into two sections, Date range and single day.
  • The top 6 widgets allow you to select any date range along with time selection by 15 minute increment’s
  • The bottom 3 allow you to select single days along with time selection by 15 minute increment’s
  • Each bar shows New Vs Repeat visitors along with the percentage mix of both.

Visitor Reports

The visitor report is a more detailed report based on a specific date ranges chosen by the user. Custom date ranges also allow to select time periods in 15 minute increments allowing you to view and compare footfall for specific time ranges, e.g. day time trade V’s evening trade.

Top row Donut Reports

The top row of donut charts show totals based on a fixed date from the venue went live

  • Average visitors per year
  • Average visitors per month
  • Average visitors per week
  • Average visitors per day
2nd Row Donut Reports

The 2nd row of donuts allow the end user to select a custom date and time to report on

  • Total visitors this period
  • Busiest time of day
  • Average dwell time
  • Average visitors per day
Main Widgets
  • Top 10 Busiest Zones
  • Total visitors – New V’s Repeat (includes total and percentage of New or Repeat Vs total)
  • Number of Visitors
  • Number of Visitors – New Vs Repeat
  • Top 10 Handset manufactures
  • Time of Day average

Zone Comparison Reports

Zone reports provide detailed information based on a single zone. There are 3 selections, each with the ability to choose a zone, specific date range and time to compare against each other if required

Top row Donut Reports

The top row of donut charts show totals based on a fixed date from the venue went live

  • Average visitors per year
  • Average visitors per month
  • Average visitors per week
  • Average visitors per day
2nd Row Donut Reports

The 2nd row of donuts allow the end user to select a custom date and time to report on

  • Total visitors for this period
  • Busiest time of day
  • Average dwell time
  • Average visitors per day
Main Widgets
  • Time of day average
  • Total visitors – New V’s Repeat

Visitor Journey Report

Our custom Journey Report shows the movement of visitors from zone to zone. The larger the “snake” the more popular the route is

Heatmaps

The heatmap is designed to give you a quick graphical overview of how busy each zone is based on number of visitors. Scale is show in colour, Blue being the least busy and red being the busiest.