Connecting a stadium through a WiFi network, incorporating a content-rich Mobile App, ensures a more enjoyable, engaging and interactive experience for fans and a profitability for clubs.
The connected Fan
There is a new dilemma facing owners and operators of stadiums, arenas and other large crowd based events, How do you keep 30, 70 or 100,000 fans happy when they turn up to your event and all want to connect to the Internet to update their Social Media Status?
Often referred to as the connected fan, what was once seen as a cultural offense, using your mobile device while at a game, concert or convention is now not only considered as the norm but is fast being recognised as a way to improve the customer experience as well as a potential revenue stream for stadium owners and event operators.
With the launch of the Apple iPhone in 2007 a new era in mobile technology was born, the age of the Smart Phone and a dependency on being always connected to the Internet. The development of apps for Smart Phone’s also increases the need for a constant internet connection with consumers requiring constant access to Social Media and sites such as Facebook & Twitter.
With Fans being “always connected” to social media and their mobile devices allowing them to take photos and watch video opens up huge opportunities for owners and operators of Arenas and Stadiums. Tweets such as “I’m here at the F1 in Silverstone and just met Lewis Hamilton” and Status updates of fans taking a selfie at a concert in front of their favourite band, all of which can be “liked” or “re-tweeted” reaching 1000’s of people very quickly and helping you to promote your event for free.
In additional to Social Media video is becoming more and more popular with venues such as sports grounds utilising wireless technology to help deliver a better fan experience by means of instant replays and game statistics delivered straight to a mobile device while watching the game.