After nearly 18 months of development GEO-Sense has been officially launched with our first site going live in Hinckley on the 8th June 2016.
ElephantWiFi have deployed 6 WiFi enabled Footfall sensors in and around Hinckley town centre to help better understand visitor footfall. One of the many unique features of Geo-Sense is, unlike most footfall systems, our sensors are capable of covering a 360 degree area ensuring we capture visitors within a 100mtr vicinity. Majority of footfall solutions concentrate on a specific area or rely on beams being broken which can result in limited or invalid and inflated footfall figures.
How does it work?
GEO-Sense tags visitors with a unique ID allowing us to monitor if the visitor has been to town before, how often they come back, how long they stay and how they move around the town or venue. In addition to specific visitor data our reports allow you to see in real time how many people are in town, the busiest zone via Heat Map reports, visitor journeys and various comparison and detailed reports. All of which are customisable to select specific dates and time down to 15 minute increments and during the same day.
The system is 100% cloud based and fully responsive allowing staff to view the data on the move or while in a meeting